Filed under:
Sedan,
Performance,
Marketing/Advertising,
Lexus,
Luxury
Lexus has a redesigned
GS that it truly believes can compete with the likes of the
BMW 5 Series and
Mercedes-Benz E-Class. So it's going where the eyeballs are with
its marketing, ponying up for the brand's first-ever
Super Bowl ad. Lexus' commercial is just a 30-second spot, joining the likes of
Acura,
Audi,
Cadillac and other brands buying time during the big game.
Lexus is calling its ad, "The Beast," which calls to mind both
President Obama's limo and the
2009 documentary by Eric Bana. The actual spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new "Lexus spindle grille" to break free in a destructive orgy of CGI.
Click
past the jump to watch the whole ad.
Continue reading 2013 Lexus GS unleashed in Super Bowl ad
2013 Lexus GS unleashed in Super Bowl ad originally appeared on
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