Who brought up the culture to Lexus Car Company?

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Old 15 Jan 2014, 11:39 am   #1 (permalink)
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Default Who brought up the culture to Lexus Car Company?

Who brought up the culture to Lexus Car Company?
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Old 15 Jan 2014, 11:54 am   #2 (permalink)
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It must have been Toyota since Toyota designs and builds them.
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Old 15 Jan 2014, 12:10 pm   #3 (permalink)
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Toyota did. They wanted to make a luxury car but they knew nobody was ever going to buy a expensive toyota(just like how hyundai tries to sell us a $60,000 equus). So they made Lexus. The first car they made was the LS400 along with the ES250(Toyota camry with Lexus badges). The LS400 took over the luxury sedan market as it had better features than the 7-Series and S-Class back then. Plus the S-Class back in 1990 looked over a decade old because MB knew they had no competition. That's why in 1991 a new S class came out and in 1992 BMW redid the 7-series.
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