Scion Aims to be Small Premium Brand

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Old 17 Dec 2014, 07:50 am   #1 (permalink)
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Default Scion Aims to be Small Premium Brand

Scion Aims to be Small Premium Brand
The Scion brand could be heading in a new direction. CEO of Toyota North America Jim Lentz believes that the brand should become one known for small premium cars and said*that “C-platform premium small cars are probably the best place for Scion to be.” While the positioning makes sense considering Lexus has no plans on... more
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