Where to advertise a used car these days

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Old 07 Oct 2003, 12:05 am   #1 (permalink)
Mike Ballard
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Default Where to advertise a used car these days


Newspaper classified is not cutting it (1M+ circulation). I've heard
about sites like autotrader.com, et. al., but am wondering people's
opinions on how best to sell a used car?

Mike
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mike.ballard--at--earthlink.net

"Roses are red, violets are blue,
I'm schizophrenic and so am I"


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Old 07 Oct 2003, 06:43 am   #2 (permalink)
Wolfgang
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Default Re: Where to advertise a used car these days

Last 3 (all Toyotas - oops 1 a Geo) I sold were to neighbors
or thru word of mouth at work. Depends on how you price it,
type vehicle, and how quick you want to sell. Some folks
think they can get full retail price when they sell their
used car --- and offer no warranty, mechanical certification
or reconditioning. Many of the pricing guides have a
private party resell price which is fair price - if you are
realistic about condition. Make up a private party sticker
for window and park it at local shopping center while you
shop there. There's always CarMax if you don't want to mess
around --- or donate it. If you're advertising in large
newspaper and no calls --- then it is either overpriced/too
high mileage or just another Ford Escort listing.


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Old 07 Oct 2003, 09:38 am   #3 (permalink)
Scot
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Default Re: Where to advertise a used car these days

I used to have good luck in the news paper a few years ago, but now I
found out that using autotrader.com seems to do much better. On my 95
Saturn, I averaged about 3 calls per week. And the cost was something
like $30 for 3 months with photo ad. Not bad.

One hint for getting people to call is starting with a reasonable
asking price. I am not sure what you are asking, but so many people
think their cars are made of gold that people are afraid to call. I
had my Saturn priced about $700 below other similiar cars which was
still above the private party value. I was asking $2700 and got $2500
for it. That was a fair price for both of us.


Scot
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Old 07 Oct 2003, 11:14 am   #4 (permalink)
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Default Re: Where to advertise a used car these days

Mike Ballard <dont_w@nt_spam.org> wrote:

: Newspaper classified is not cutting it (1M+ circulation). I've heard
: about sites like autotrader.com, et. al., but am wondering people's
: opinions on how best to sell a used car?

: Mike

I went the Carmax route. If you go to KBB.com, they'll give you an idea
of what you'll get. In my case, it was wholesale blue book. The car I
sold wasn't a high demand car (ford windstar) so I just wanted to offload it.
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