2015 Toyota Camry gets a new design

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Old 24 Apr 2014, 05:30 pm   #1 (permalink)
MummyChunk
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Default 2015 Toyota Camry gets a new design

The Camry is getting a whole new redesign so soon after the new body
style came out. My guess is , sales are not like they used to be for
the Camry and they are doing everything they can to change that.


From AB

More Than Skin Deep: America's Best-Selling Car Gets Even Better With
a Sweeping Redesign for 2015

Toyota Camry rebuilt from the ground up with almost 2,000 new parts
New, sporty XSE and Hybrid SE grades amp up driving dynamics
Most upscale interior in segment with soft-touch materials throughout
Produced by over 7,000 American team members

April 16, 2014
NEW YORK (April 16, 2014) - So what do you do when you have the
best-selling car in the industry for 12 straight years? You find ways
to make it even better. That's exactly what Toyota did with the
introduction of the new 2015 Camry. After selling almost a million of
the industry's benchmark sedan since the current generation launched
in 2011, Toyota stripped it down to its chassis and rebuilt it from
the ground up, raising the bar yet again in the ultra-competitive
mid-size sedan segment.

"Customers today love the durability, quality and value that the
Camry represents, but they are looking for a little more style,
comfort and performance, and this 2015 Camry has all of the
above," said Bob Carter, senior vice president of automotive
operations of Toyota Motor Sales, USA, Inc. "This is the new
Camry, and it's coming from the new Toyota."

Toyota designers and engineers re-imagined nearly every exterior
surface of the car. Only the roof remains unchanged. The new, upscale
interior features premium, soft-touch materials throughout the
spacious cabin. Advanced instrumentation with intuitive controls helps
keep the driver's eyes safely on the road ahead.

Underneath the striking new exterior, the chassis and body structure
are bolstered with additional spot welds, enhancing rigidity for
better ride quality. A retuned suspension takes the Camry's handling
to a whole new level of responsiveness.

Two new grades, the sporty and luxurious XSE and the eco-fun Hybrid
SE, join the well-equipped entry LE and the premium XLE grade, giving
customers more choice than ever before.

An Expressive and Athletic Exterior

The 2015 Camry's exterior is more expressive and athletic with
prominent character lines. The new car is slightly longer (1.8 inches
or 45 mm) and features a widened track (0.4 inches or 10 mm) that
communicates a dynamic stance and presence.

A pronounced body line starts from the Camry's muscular front fender
and spans across the doors and rear quarter panel, conveying a sense
of motion. The completely revised, more aggressive front bumper cover
features a wider more prominent trapezoidal grille shape, expressing a
lower center of gravity.

The 2015 Camry will be available in 10 colors, including the new
Celestial Silver Metallic and Ruby Flare Pearl.

New Lighting Shines with Form and Function

The new sleek headlamps complement the aggressive front fascia, while
the front turn signal indicators and LED DRL's are integrated for an
elegant appearance. The 2015 Camry will offer exterior lighting with
available LED low and high-beams and auto static leveling. The Camry's
rear tail lamps sweep into the tapered sheet metal at the rear of the
car. A decorative garnish connects
the tail lamps across the trunk lid and emphasizes its new sporty
stance.

A Modern, Refined Interior

The interior of the new Camry is more refined than ever with premium
materials, roomier feel and improved amenities. The center stack
features a high-tech, upscale look that smoothly integrates with the
console.

The center console tray has been redesigned to increase capacity while
offering a convenient power source in the storage box. The new
enclosed bin in front of the shifter now offers 12v, USB and a
segment-first, available wireless charging system for select smart
phones.

The 2015 Camry's cockpit offers intuitive top-flight in-car
electronics and displays that help reduce driver stress and
distraction. The instrument panel features a new 4.2-inch TFT screen
nestled between the three-dimensional Optitron gauges on the SE, XLE
and XSE models. The screen's color animation displays a wide range of
vehicle functions and coordinates with the multimedia system to
display audio, navigation, warnings and communications.

Detailed stitching and trim elements finished in satin chrome convey a
sophisticated appearance. Varying by model, seat cover textures range
from premium cloth all of the way to genuine leather and Ultrasuede
with durable, high contrast French-stitching.

The Quietest Camry Ever

Toyota engineers focused on reducing unwanted wind and road noise to
offer an even quieter cabin. Window and door seals were improved to
keep noise outside. The carpet features 30 percent more insulating
material. Even the Camry's side mirrors were redesigned to better
control air flow reducing turbulence and noise.

Dialing Up Driving Dynamics

Additional spot welds were added to the door opening flanges to
increase rigidity and enable spirited handling. A combination of
Macpherson struts up front, a multi-link arrangement at the rear and a
stiffer body structure allows for unique suspension tuning across trim
levels.

The electric power steering on all Camry models is tuned for better
on-center feel, better straight line stability and more direct-feeling
steering inputs. In addition to improvements in steering feel, the new
Camry's hydraulic system has been revised with a two-stage brake
booster to improve brake feel.

The Camry will continue to be available with 2.5-liter four-cylinder
or 3.5-liter V6 gas engines paired with 6-speed automatic
transmissions, or a 2.5-liter Atkinson Cycle engine with Hybrid
Synergy drive matched to an E-CVT.

Making the Grade

In 2011, Toyota launched the sporty Camry SE grade, resulting in
attracting buyers that were 12 years younger than the rest of the
segment average. The SE model now accounts for 45 percent of the Camry
sales mix, proving that drivers want sportier models.

Building on this success, the Camry XSE grade gives customers more of
what they want with enthusiastic driving dynamics and luxurious
amenities. The Camry SE and XSE are distinguished by a unique mesh
grille and fascia treatment. The Camry XSE adds to its edgier look
with model-specific 18-inch wheels, unique shock absorbers, firmer
bushings, higher rate coil springs, and unique EPS tuning, making it
the sportiest Camry yet.

Also for 2015, a Camry Hybrid SE has been added to the lineup with
unique dynamic suspension tuning that delivers an eco-fun driving
experience. Up front, a stabilizer bar, absorber valve structure, and
control arm bushing components were enhanced to offer improved ride
quality while sharpening steering feel. The Hybrid SE's vehicle
stability control system has been retuned for smoother intervention
and a more natural driving feel.

Advanced Safety Features

All Toyota vehicles come standard with the STAR Safety System. In
addition, Camry will offer safety-focused driver aids including Lane
Departure Alert, Adaptive Cruise Control, Pre-Collision System with
Auto High Beams, and Blind Spot Monitor with Rear Cross Traffic
Alert.

Everybody's All-American

Every Camry sold in North America is the product of over 7,000 skilled
American team members. From design and engineering in Michigan, to
assembly in Kentucky, a unique American touch goes into each Camry
that rolls off of the line. The new 2015 Camry will arrive in
dealerships this fall.
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Old 25 Apr 2014, 05:58 am   #2 (permalink)
badgolferman
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Default Re: 2015 Toyota Camry gets a new design

I looked at some pictures of the car on the Toyota website and I like
its looks much better. The rear end of the last two designs is ugly,
especially the taillights.

The one thing I don't like about the new design is the steering wheel.
Not sure about the current design, but the previous three Camrys I've
owned all have four spoke steering wheels which leave the bottom of the
wheel free and I like to hold the steering wheel at the bottom while
cruising. The three spoke design prevents that.
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