Toyota Aurion

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Old 08 Feb 2006, 05:10 pm   #1 (permalink)
sandycruden@gmail.com
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Default Toyota Aurion

www.news.com.au Car Guide
Toyota releases Aurion at Melbourne Motor Show

Toyota's Aurion: The manufacturer's new V6 it hopes will compete
front-on with Holden's Bernlina and Ford's Fairmont.

09 February 2006

Paul Gover

Aurion - get used to it. It is the new name that Toyota plans to make
as popular in Australia as Commodore and Falcon.

Aurion was chosen for the all-new V6 family car that is being unwrapped
this morning at the press preview for the Melbourne International Motor
Show. It will be set straight up against the Holden and Ford family
favourites when sales begin at the back end of 2006.

The Aurion is based on an all-new Camry, which is missing from the
Melbourne Exhibition Centre despite being previewed in the USA, but has
a very different and more upmarket look.

There will also be an Aurion Sportivo.

Toyota has tried before to challenge Australia's showroom leaders,
first with the Lexcen - a poor-quality re-badged Commodore in the 1980s
- and then with the outdated and unimpressive Avalon.

It has always believed that it must have a credible and successful
big-six contender if it is to win the heartland support it craves so
desperately.

Toyota Australia has tried everything else to become accepted as more
than just a Japanese brand, even buying the major sponsorship rights to
the AFL and signing on as vehicle supplier for the upcoming
Commonwealth Games.

This time it believes it has the right approach, as the Aurion was
designed by an Aussie - 31-year-old Nick Hogios of Toyota Style
Australia - and has been developed locally for Australian roads and
owners.

It took a big push to convince Toyota Motor Corporation in Japan that
the Australian team had the people and skills to do the job, which
including sending Hogios to work in Nagoya and regular visits by Paul
Beranger, the veteran head of Toyota Style Australia, to oversee the
project.

Beranger produced the X-Runner pick-up and Sportivo Coupe which starred
at earlier Melbourne Motor Shows.

The unveiling this morning will be one of the biggest in Toyota's local
history, including a webcast to dealerships around the country and a
major news stunt. But nothing is bigger than the Aurion story, which
includes direct support from Japan, which plans to make the car a major
export earner.

"It's all part of a global strategy," Beranger says.

The plan is to sell the Aurion only as a V6, with the Camry only
available with a four-cylinder engine, using a premium position closer
to the Holden Berlina and Ford Fairmont.

Toyota says it is far to early to talk about price or models or even
the mechanical specification, but everything points to a $35,000
starter price with a full list of standard equipment.

The production target is also being kept quiet, but Toyota Australia's
factory at Altona has recently been upgraded to produce as many as
140,000 cars a year, split between the Camry and Aurion. The Camry is
still likely to dominate the production line, with Aurion numbers
growing slowly.

The newcomer will also be built in China, Taiwan and Thailand with the
Hogios looks, but wearing a premium Camry badge.

And what about the Aurion name?

Toyota admits that it is a made-up name, but says it wanted to avoid
anything too obviously ocker Aussie - Kakadu or kangaroo - or a
continuation of Avalon. Cressida, the name of a premium Toyota import
in the 1980s, was also rejected because of its history.

"Aurion means 'tomorrow' in ancient Greek," Beranger says. "The name
also has overtones of Australia and Aurora - the Latin word for 'the
dawn'.

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Old 08 Feb 2006, 07:24 pm   #2 (permalink)
DSPL
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Default Re: Toyota Aurion

Looks quite like the 2007 camry if you ask me...
http://www.toyota.com/

<sandycruden@gmail.com> wrote in message
news:1139440244.251271.299230@f14g2000cwb.googlegr oups.com...
> www.news.com.au Car Guide
> Toyota releases Aurion at Melbourne Motor Show
>
> Toyota's Aurion: The manufacturer's new V6 it hopes will compete
> front-on with Holden's Bernlina and Ford's Fairmont.
>
> 09 February 2006
>
> Paul Gover
>
> Aurion - get used to it. It is the new name that Toyota plans to make
> as popular in Australia as Commodore and Falcon.
>
> Aurion was chosen for the all-new V6 family car that is being unwrapped
> this morning at the press preview for the Melbourne International Motor
> Show. It will be set straight up against the Holden and Ford family
> favourites when sales begin at the back end of 2006.
>
> The Aurion is based on an all-new Camry, which is missing from the
> Melbourne Exhibition Centre despite being previewed in the USA, but has
> a very different and more upmarket look.
>
> There will also be an Aurion Sportivo.
>
> Toyota has tried before to challenge Australia's showroom leaders,
> first with the Lexcen - a poor-quality re-badged Commodore in the 1980s
> - and then with the outdated and unimpressive Avalon.
>
> It has always believed that it must have a credible and successful
> big-six contender if it is to win the heartland support it craves so
> desperately.
>
> Toyota Australia has tried everything else to become accepted as more
> than just a Japanese brand, even buying the major sponsorship rights to
> the AFL and signing on as vehicle supplier for the upcoming
> Commonwealth Games.
>
> This time it believes it has the right approach, as the Aurion was
> designed by an Aussie - 31-year-old Nick Hogios of Toyota Style
> Australia - and has been developed locally for Australian roads and
> owners.
>
> It took a big push to convince Toyota Motor Corporation in Japan that
> the Australian team had the people and skills to do the job, which
> including sending Hogios to work in Nagoya and regular visits by Paul
> Beranger, the veteran head of Toyota Style Australia, to oversee the
> project.
>
> Beranger produced the X-Runner pick-up and Sportivo Coupe which starred
> at earlier Melbourne Motor Shows.
>
> The unveiling this morning will be one of the biggest in Toyota's local
> history, including a webcast to dealerships around the country and a
> major news stunt. But nothing is bigger than the Aurion story, which
> includes direct support from Japan, which plans to make the car a major
> export earner.
>
> "It's all part of a global strategy," Beranger says.
>
> The plan is to sell the Aurion only as a V6, with the Camry only
> available with a four-cylinder engine, using a premium position closer
> to the Holden Berlina and Ford Fairmont.
>
> Toyota says it is far to early to talk about price or models or even
> the mechanical specification, but everything points to a $35,000
> starter price with a full list of standard equipment.
>
> The production target is also being kept quiet, but Toyota Australia's
> factory at Altona has recently been upgraded to produce as many as
> 140,000 cars a year, split between the Camry and Aurion. The Camry is
> still likely to dominate the production line, with Aurion numbers
> growing slowly.
>
> The newcomer will also be built in China, Taiwan and Thailand with the
> Hogios looks, but wearing a premium Camry badge.
>
> And what about the Aurion name?
>
> Toyota admits that it is a made-up name, but says it wanted to avoid
> anything too obviously ocker Aussie - Kakadu or kangaroo - or a
> continuation of Avalon. Cressida, the name of a premium Toyota import
> in the 1980s, was also rejected because of its history.
>
> "Aurion means 'tomorrow' in ancient Greek," Beranger says. "The name
> also has overtones of Australia and Aurora - the Latin word for 'the
> dawn'.
>



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