Toyota going after Town Car market with Avalon livery model

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Old 01 Nov 2012, 09:47 am   #1 (permalink)
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Default Toyota going after Town Car market with Avalon livery model

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• Introduction of first Avalon Hybrid livery edition

TORRANCE, CALIFORNIA, October 30, 2012 – With the all-new 2013 Avalon,
Toyota will offer a pair of unique livery models to meet the needs of
fleet operators. The new fleet-focused models will also mark the
introduction of the first Avalon Hybrid that promises to help reduce
livery operator's fuel costs.

The livery and chauffeured transportation market is another area of
opportunity for the new 2013 Avalon. There are more than 12,000 livery
operators nationwide with an average fleet size ranging from 12 to 18
vehicles. Sedan sales to these companies typically range between four
and six thousand a year. On average, livery operators keep their cars
in service for about five years, driving between 40 and 50 thousand
miles a year.

Until recently, the market was dominated by the Lincoln Town Car,
which accounted for roughly 80 percent of livery sedan sales. With
that car discontinued, livery fleets are looking for alternatives,
including Lincoln MKT, Cadillac XTS and Chrysler 300. The new Avalon,
with its mix of styling, comfort, performance, and hybrid fuel economy
can offer a compelling sedan to livery operators.

The V6 version of the Avalon livery model starts with an XLE grade and
adds rear HVAC, heated rear seats and deletes the heated front seats.
The gasoline model relies on a 3.5-liter, DOHC, 268 horsepower V6
engine mated to a six-speed automatic transmission to help it achieve
a combined EPA-rated fuel economy of 25 mpg (21 city/31 hwy). Other
standard features include; 10 airbags, 8-speaker Display Audio system,
Smart Key for the two front doors, leather seating surfaces, heated
outside mirrors with turn signal, 17-inch alloy wheels and a black on
black treatment for the exterior and interior. This livery vehicle
package is available with a $31,360 MSRP.

The 2013 Avalon Hybrid utilizes a 2.5-liter Atkinson cycle,
four-cylinder engine with an electronic CVT (Continuously Variable
Transmission) that houses electric motors powered by a Nickel-Metal
hydride battery to produce a total system output of 200 horsepower.
This efficient fleet model is EPA-rated at 40-MPG combined (40 city/
39 hwy). The base Avalon Hybrid livery model adds rear HVAC, rear seat
heater, and two-door smart key to the Hybrid XLE Premium grade.

Equipment deleted from this XLE Premium for the livery model includes
three-door Smart Key, back-up camera, moonroof, heated front seats,
and the inside mirror that includes a garage door opener. The Avalon
Hybrid Livery model in XLE Premium grade is expected to start at

Mileage will be a key advantage for Avalon. Based on current gas
prices and driving 50,000 miles a year, the gas and hybrid livery
editions could deliver substantial fuel cost savings. The 2013 Avalon
Livery models go on sale at the beginning of December, 2012.

The MSRPs for the 2013 Avalon do not include the delivery, processing
and handling (DPH) fee, which is $795. The DPH fee for vehicles
distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may
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Old 02 Nov 2012, 12:20 pm   #2 (permalink)
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Default Re: Toyota going after Town Car market with Avalon livery model

From what I've seen,
I would love to own the new Avalon.

I own the 2003 version, with only 35,000 miles on it,
so I don't really need a new car. And gas mileage
obviously isn't a high priority for me.

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