Toyota sells six of 10 of hybrids in California

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Old 06 Aug 2013, 07:34 pm   #1 (permalink)
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Default Toyota sells six of 10 of hybrids in California

From AB

Toyota Leads the Charge in Hybrid Technology with Steady Popularity in

Toyota Hybrids Maintain Over 60 Percent Market Share in California
Since 2008

TORRANCE, Calif. (July 29, 2013) – Californians prefer Toyota hybrids
over those of any other automaker as the brand continues to outsell
its competition. In California, approximately six out of 10 hybrids
sold are Toyota hybrids (61 percent market share). Despite tougher
competition in the hybrid segment, Toyota's hybrid leadership remains

"The hybrid industry has become competitive, but our wide-range
of hybrid vehicles continue to deliver high value and strong
attributes to both new and loyal customers," said Bill Fay, group
vice president and general manager of Toyota Motor Sales, USA, Inc.
"With sales of 5.3 million hybrids globally and over 2 million in
the U.S., we the are undisputed leader in hybrid vehicle technology
and remain committed to building on our momentum and growing the
acceptance of hybrid technology throughout the U.S."

According to data from R.L. Polk capturing registration year-to-date
through May 2013, Californians bought five times more Toyota hybrids
than its nearest competitor, Ford. General Motor's Chevrolet brand
came in third with six percent.

In a state known for environmental leadership, an overwhelming number
of Californians turn to Toyota hybrids to deliver cleaner mobility,
reliability and real-world fuel savings. In fact, registration data
year-to-date through May 2013 shows Californians bought more Toyota
hybrids than Ford sold passenger cars within its entire line-up.

Toyota established its leadership in hybrid technology in the U.S. in
2000 with the introduction of its first generation Prius. In 2012,
Toyota expanded the Prius from one model to four, which continues to
bring new buyers into the market. The Prius family was the number one
selling vehicle in California in 2012. Today, one out of every two
hybrids in California carries the Prius name.

Since introducing the Prius to the U.S. market, Toyota has produced a
total of six other hybrid models for the region, including Camry,
Highlander and Avalon. Over the past decade, Toyota has sold nearly
1.5 million Prius vehicles in the U.S., and more than 90 percent are
still on the road today. Toyota also offers customers a Prius Plug-In
hybrid in 15 states, and features six hybrids in its Lexus line-up,
Toyota's luxury division. Worldwide, Toyota has 18 hybrid vehicles
spanning more than 30 markets.

Globally, Toyota hybrid vehicles have resulted in approximately 34
million fewer tons of CO2 emissions than those emitted by
gasoline-powered vehicles, and have saved their owners more than 3
billion gallons of gasoline.

Toyota remains on track to offer 18 new or redesigned hybrid models
globally by the end of 2015.

Toyota will be hosting an event at the end of August in Ypsilanti,
Mich. The exclusive event will be the first gathering of the global
hybrid vehicle line-up, and will focus on the past, present and future
of Toyota's hybrid commitment.
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