Toyota launches updated Yaris in Europe

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Old 24 Apr 2014, 09:14 am   #1 (permalink)
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Default Toyota launches updated Yaris in Europe

Toyota first launched the Yaris in 1999, though that model was sold in
the North America as the Echo. The second generation arrived in 2005,
replaced by the third in 2011. Sometime next year, Toyota is expected
to roll out a new Yaris for North America, to be built in Mexico on
the same platform as the next Mazda2.

From AB

21 Apr 2014

The Toyota Yaris will be significantly renewed during the Summer of
2014. Refreshed styling, an improved interior and upgraded dynamics
combine to position the car amongst the strongest contenders in the
highly competitive B-segment once more.

Brussels, Belgium - Yaris follows the example that was set by the New
AYGO, and stands out from the B-segment crowd through its dramatic

It builds on Toyota's 'Under Priority' and 'Keen Look' design
language, and integrates a distinctive cross-shape, centred around the
front logo, that separates the redesigned upper and lower grilles.

Around the back, the light blocks have been restyled and now feature
LED technology. The overall stance has been improved through the
integration of a diffuser in the bumper and a reshaped license plate

In order to increase its appeal in a quickly evolving part of the
market, a lot of work has gone into enriching the interior of Yaris.
Customer feedback has inspired improvements in three key areas:
firstly, to increase the feeling of roominess and dynamism; secondly,
to lift perceived quality levels ; and thirdly, to add choice in terms
of colours and equipment.

Under the skin, the suspension has been revised to improve comfort and
handling simultaneously. Noise levels have been diminished. The engine
offer continues to include a 1.0L and 1.3L petrol engine, a 1.4 D-4D
engine and Yaris' trademark Hybrid powertrain.

Agustin Martin, Marketing Director for Toyota Motor Europe said
"Since its launch, the Yaris has been one of the main pillars of
our product offer. Last year, it was the 10th best selling name plate
in the Europe. What makes it unique, is the availability of a Hybrid
version. In the reality of today's congested traffic, there is simply
no way to beat a Hybrid for comfort and stress-free transportation,
and ever more customers are finding out."
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