Toyota may relook at the brand and price positioning of the hybrid cars Prius as sales pick up, says

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Old 29 Jan 2011, 06:15 pm   #1 (permalink)
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Default Toyota may relook at the brand and price positioning of the hybrid cars Prius as sales pick up, says

Toyota Prius may become cheaper as the sales increase and more and more people start owning it. The exclusivity with the brand will slowly go away and hence Toyota may be forced to reduce the price. In Japan the government incentives to promote fuel efficient cars made Prius one of the best selling cars in the country. Nomura Research Institute Ltd said that it was...

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