Make room for BCAAa s new car-sharing service and campaign

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Old 23 Apr 2015, 06:52 am   #1 (permalink)
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Default Make room for BCAAa s new car-sharing service and campaign

The British Columbia Automobile Association has rolled out its own car-sharing service with an advertising campaign highlighting its roomier Toyota Prius hybrid vehicles, which can cram in more people and things than its compact-car competitors. With its Evo brand, which is meant to represent its tagline as "The Evolution of Car Sharing in B.C.," the BCAA is targeting millennials who can't afford to own vehicles and are turning to car-sharing services to get out and about.

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