Toyota turned the Prius' parts into anime characters

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Old 21 Jan 2016, 07:53 pm   #1 (permalink)
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Default Toyota turned the Prius' parts into anime characters

If you were running a big Japanese car manufacturer, how would you make your technology accessible to the public? Toyota has a rather strange answer: turn it into anime characters . The company has launched an "Impossible Girls" promo campaign for the new Prius where components and features are anthropomorphized as sometimes cute, sometimes mysterious cartoons.

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