Creative is the key to effective OOH

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Old 28 Jul 2017, 10:21 pm   #1 (permalink)
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Default Creative is the key to effective OOH

Often the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one's early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York's Times Square to debut its S8 and S8+, or thrill onlookers like Toyota's 100-foot-tall billboard for its RAV4 Hybrid, creative excellence remains a must in the industry.



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