Toyota already had a plant in Burnaston, UK producing mid range cars.
The French factory was chosen because :
1)It was in the Euro zone, so acted as a hedge
2)France has been a protected market and local manufacture would help local sales
3)France is a small car market, and Toyota produce these small cars in France
4)Existing car manufacturing know how
Peter
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Why Toyota chose france over the united Kingdom as a location for its niw plant?
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