Yes. That is possible. The CEO of Toytoa Canada will look at the product as a whole throughout Canada. For example, one car could be extremely popular in Quebec area and not as much so in Vancouver. Toyota CEO would say that the car has a following based on overall demand throughout Cananda while the dealer owner in Quebec will tell you that the car is selling like hotcakes and they can't eep them on the lot. The owner in Vancouver could have twelve n the lot at any given time and state that the car sells okay, but this other car over here is an even bigger seller in that area.
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