This is what worked for me...
Once I determined the options & color I wanted (by visiting my local dealer), I sent an e-mail to 4 other dealers in the area (I based this on how far I was willing to drive, 1 hr in my case). In my email, I described the vehicle I was looking for, with options, and the time frame I was going to make the purchase.
I was surprised how responsive they were. I was contacted by all the dealers within 24 hrs. Many of them wanted my phone number to discuss it further. I think mostly to make sure I was a serious buyer.
I still had to negotiate a bit more to get the lowest price. I did this by sharing the best price I had been given so far. For example... "Is the price you gave me your best price? I'm just checking because dealer X is offering it to me for $___." You'll know when you're getting the lowest price when they start saying that they can't beat that price. Then you might ask them if their is anything else that they can do like... can you match that price and throw in a years worth of oil changes.
I was not rude to any of the dealers, just dealt with them in a respectful manner. They will want to get the highest price, however, they know you are trying to get the lowest price.
Best of luck
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