I believe their 'Red Tent' event is going to be very soon. Probably sometime around July 4th.
But I wouldn't hold your breath on any special rebates or incentives for 2010 Camrys. Toyota is still trying to clear out all of the 09 Camry inventory.
** EDIT ***
If you live in the SoCal area, I just checked and Toyota is currently running their "Thanks a million" sales event with up to $1,000 in rebates for the 2010 Camry (excluding hybrid).
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