is toyota paying the producers of the tv show "bones"?

Chad · 14 Jul 2010, 05:50 am

my fiance and i are big fans of the tv show "bones" and in the 4th season i cant help but notice how offen they have a plugs for toyota.

in one episode emily deschanel talks about how great the GPS in highlander is,

in another one they go to a car dealer and the sales girl starts talking about the great gas milage and safety of the sequoia.

then in the episode where they try to solve the murder at the funeral they are hauling the body out and dr seroin mentions how the toyota matrix has plenty of room in it.

and also one more is when bones and booth are driving the prius bones talks about the "adaptive cruse control"

why? is toyota paying them to do that? or are the producers just big toyota fans?

poppop · 14 Jul 2010, 05:52 am

Toyota is paying big bucks. This is a new money maker...advertizers pay to have their product mentioned or displayed, for instance even small things like Coke will pay to have someone hold one of their cans with the Coke name showing

Jay S · 14 Jul 2010, 05:54 am

I've read that you can expect to see more (if you pay attention) product placement in TV shows. So yes, advertisers of all kinds are paying to have their stuff used/shown/sold, etc. I just hope it doesn't get as blatantly obvious to the point it's a joke like the scene in Wayne's World making fun of this very thing.

Old Man Dirt · 14 Jul 2010, 06:05 am

Watch the credits. The old Andy Griffith show acknowledged that Ford provided the cars and that was not the only one (I just don't remember the other shows and car companies with them).