Crocodile tears, I think. The day before, another top Toyota official also shed tears. Their company handlers and corporate P.R. experts likely advised them that would be a good strategy when testifying.
When asked at the Congressional hearing if Toyota would "commit to covering medical and burial costs for Americans injured or killed in recall-related accidents, Toyota Pres. Akio Toyoda was typically Toyota-evasive, saying "I extend condolences from the deepest part of my heart."
When the question was repeated, Toyota's North American president Yoshimi Inaba intervened and said the company would "defer, pending legal issues, to our legal counsel." In other words, legal obligations outweigh ethical considerations, and doing the right thing.
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what Americans think about top of a big company cry in public?
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