As long as what they're claiming is true Toyota, Honda, Ford etc. can't file a lawsuit. You can legally compare your product to other brand name products as long as the comparisons you make are 100% true and you have studies to back them up.
There is nothing illegal about it because its true. They didn't lie about getting better mileage. They didn't lie about having more interior space. They didn't lie about towing ability.
Chevy states fact in there commercials and tell's you where the source came from or how they obtained the information either by voice over or small text at the bottom of the screen.
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