Because when people who want to put something down don't have any negative facts, or the "facts" they bring out are easily disproven, they always detract by name calling--it's what they learned in third grade. An earlier generation would have said "Only commies...".
Unfortunately, intolerance, bigotry, and hatred seems to be a large part of the American social/political scene (and has a over representation in Yahoo! Answers). Insecure people love to have a group to pick on to make them feel superior. In the 1930s they picked on Jews, In the 1950s it was African Americans, today it's gays.
In fact, the Prius is just a car--a good car mind you--but still just a car.
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