The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and '60s hot rod era.
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