Toyota launches personalised ‘shout out’ social media campaign (Econsultancy blog)

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Old 06 Jan 2012, 06:00 pm   #1 (permalink)
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Default Toyota launches personalised ‘shout out’ social media campaign (Econsultancy blog)

Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget. Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign. The campaign aims to engage a younger target audience, and ties in with its Gadget Guy and other ads for...

Source : Econsultancy blog

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